As a way to assert their importance in the music industry today, the YouTube announced that the first edition of his music awards will take place on 3 November. Call YouTube Music Awards, it will take place in New York but, obviously, will be broadcast live on the site.
The award will be presented by actor Jason Schwartzman (the video above), will have creative direction of Spike Jonze and production of VICE and Sunset Lane Entertainment – ie, grownups production.
Although the base in New York, it will be extended, in a way, to Seoul, Moscow, London and Rio de Janeiro, cities where also occur other musical performances. Some of the artists confirmed to participate in the YouTube Music Awards are Lady Gaga, Eminem and Arcade Fire, and YouTube own stars like violinist Lindsey Stirling and the groupCDZA.
The nominees will be presented on 17 October. They will be chosen based on views and shares in the last year (is a Brazilian enters the fray?), And then starts the vote, which is popular: anyone can choose their favorite for the award.
From the description, it seems that will be well VMAs at all, right? I’m curious to see how Google will innovate in the music awards format.
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