WordPress Launches Advertising Service Itself

The Automattic never released ads on blogs WordPress.com. But that is about to change, causing joy and commotion among the people who like to have a blog without worrying about updates or hosting, but wanted to make some change with contextual ads.

In comes the WordAds, proving that marketing people can create the worst names for affiliate programs.

From what Automattic explained, the WordAds will work as contextualized text blocks with advertising on the content of each page. Any resemblance to Google AdSense, perhaps the most widely used affiliate program in the world, is no coincidence. It was Google who spread the idea that ads on the network need to be that way.

In a statement about the arrival of WordAds, the Automattic spared no negative words on competition.

“We resisted the advertising so far because much of what we saw was of extreme bad taste, and it seemed that adsense was the state of the art, something sad.”

The company behind WordPress (the platform) and WordPress.com (the service) will not take care of advertising technology. In fact, they have an agreement with Federated Media company who will be responsible – that yes – to negotiate and deliver ads to users of WordPress.com.

And has restriction. Only WordPress.com users with own domain (ie, who bought a domain and use the hosting service provided by WP.com) can apply to WordAds. That’s right, apply, because the affiliate program is optional and is not freely open to anyone. The Automattic says it will use audience, blog language and level of engagement as parameters to define who enters or not in the program.

If you were interested in testing the WordAds, I suggest entering this page to read instructions and send your registration.

 

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