YouTube users will appreciate the work that Google He is doing with its new algorithms, designed to improve video compression. What are brought in hands is called VP10, and it promises to cut half the bandwidth that eats a video that comes up to your computer or mobile devices.

Who speaks of YouTube, speaks of any other circumstances in which missing a codec of these features: transfer video over the network, or reduce it to not occupy both in hardware to use our gadget.

VP10 is successor to the renowned VP9, which is when he gets cut in half the amount of data to transfer a video in format 4K. It also establishes one relationship with another current rivals, H.264, he can win by a landslide, shrinking the content to leave it at a quarter of the size that would deal with that codec, which incidentally is the preferred Apple.

Video compression became priority when we skip the optical disk to the network, but also the intention to make money with it. Google decided that it should not be so

Information about the new codec jumps to light thanks to the guys at CNET interview with James Bankoski, responsible for that the next sessions of YouTube are better, thanks to the new algorithms.

They promise frames, best color, best rates and a wider dynamic range, In short, keep more of the original, occupying less. But this process is not free for hardware, you It will give 40% more work than VP9, so will welcome a more powerful, or optimized hardware to deal with it.

Google expects to have ready VP10 standard and working at the end of the coming year, and most importantly, that it will continue being a development open source, unlike some of its competitors. Creators of software and hardware can integrate it into their products free of charge. For a quick example, a manufacturer has to pay 0.60 dollars to include H.264 in one of its products.

James Bankoski is responsible for Google Chrome average engineer

You will have to wait to enjoy the capabilities of the current VP9, which is also used by YouTube or Chrome, manufacturers like Samsung and Nvidia, they hold the promise of using it to deal with the 4 K.

H.265, competition that is paid

The main competitor of VP9 or VP10 no longer seems to be H.264, the industry is moving to accept the successor, H.265, also known as HEVC. Companies such as Samsung have cameras on the market that are already committed by him, now that other makers of processors – Intel – and – Adobe – software, express her love for him.

Imagine how many millions of dollars have to pay Apple or Netflix HEVC/H.264, for his successes with mobile and series

While the codec is accelerated by hardware, or video editing programs get along with him, we are not going anywhere. They tell us that the 7420 Exynos used in the latest Galaxy phones works the VP9 hardware level.

H.265 promises performance similar to what Google can do, but with a problem flying over its existence: the payment of licenses and patents. HEVC Advance group could be asking 80 cents per each mobile that use it, and $1.50 for TVs.

Other companies working on alternative codecs, that won’t hand of licenses, are Cisco and Mozilla, Thor – video – conferencing and Daala respectively.

Lists will have them more or less while Google has its VP10, with the difference that they do not have control over the main means of transmission of video of the moment, YouTube (not to mention the role that must have Android in its deployment).

It seems that the days of reign of the H.264, without too many competencies, are over. Two years from now developers and manufacturers will have much technology to choose from, also enough confusion.

VP10, The Codec That Google Wants The 4K Videos Don’t Eat Your Data Rate