The voyeurism of the networks marries perfectly with the exhibitionism of those who need to live their image. You want to look at, I want to look at me because thanks to that contracts will eventually reach. Instagram It is the chosen site for idols and fans to agree to launch kisses, winks, odes to best friends, couples and… brands.
The social network of the thousand hashtags by photo has become the showcase of the famous. them “sell” your style at any time of the day in the new red carpet.
You have to be on Instagram
A photo published by Beyonce (@beyonce) 11 Jan, 2015 (s) 9:49 PST
With more than 300 million active users Instagram He managed to beat Twitter at this point last December 2014. The 715 million dollars which paid Facebook for this social network (although initially there was talk of 1,000 million) in 2012 now not be question as much as back then, less even though companies such as Citigroup value instagram at more than 35,000 million dollars; a revaluation of 47,95% in just two years (assuming that Facebook was willing to sell it and someone paid that price). Instagram has proven to be a business and as such can’t miss the advertising for profitable.
Until reach the official announcements celebrities had become apparent and idyllic landscape in one shop window where announce-consuming products, brands that dress and all kinds of travel that you do; prior agreement and advertising action. In Twitter messages are meanwhile lost text, Facebook just having many distractions and noise, Instagram is ideal to only upload photos and transmit their lifestyle. The text is in the background.
The famous more successfully at the moment have your website reserved on Instagram. Even those who had refused until recently are already on the network, such as for example Diane Kruger (which came in October and already has more than 102,000 fans) or Kate Bosworth, who had their own private (now with more than 102,000 followers) until July 2014. Both tend to be among the best dressed of the moment and with continuous contracts to be image and collaborate with fashion brands.
27 thousand! Thank you so much! I love you all!!!!!
A photo published by Kim Kardashian West (@kimkardashian) on Feb 26, 2015 (s) 1:42 PST
The most followed how famous the top dispute is between two women: Beyonce and Kim Kardashian. At this moment both are tied with 27.3 million followers. Kim Kardashian celebrated its 27 million with an image according to how it came to become news, for that not to lose the roots.
How much younger is the star, the more indispensable is its account of Instagram. Among the young singers of the moment is where most grew the network: Ariana Grande have nothing less than 26.3 million followers, Selena Gomez 24.3 million, Taylor Swift 23.1 million, Nicki Minaj 16.6, Miley Cyrus 16.5 15.7 Rihanna, Katy Perry 15.3… On the other hand, between the famous older, Helen Mirren as Jane Fonda, both with an important role in the campaigns of beauty, with a career that guarantees their achievements, Instagram, tends to be a forgotten tool. Madonna is one of the usual exceptions, 56-year-old remains as active as ever, but in this network only has 3.1 million followers.
And then there is another last lap generation that doesn’t need Instagram to continue selling his life. Kate Moss likes the network, but keeps your account in private for a few followers (some time ago was talking of 25). “In truth I don’t want to let everyone know where I am. I don’t want people to know what I do. It is the opposite to what I want”
You choose the focus
Instagram allows the famous become more earthly. Away from the big screen, from thousands of sources and all kinds of adjustments through the Photoshop (although these practices did not escape Instagram, and if not that is to say Beyonce). They seek to convey a close behavior. Some people due to their faces and their alleged irreverence makes his character success, offering just the opposite that far you might have hoped, supposedly a model. She is Cara Delevingne (9.8 million followers), who has received the affectionate nickname of “the Charlie Chaplin of fashion” by Karl Lagerfeld, Chanel creative director and one of its more defenders in the fashion.
BRIT SQUAD! #Dontmesswiththebest regram @karliekloss
A photo published by face Delevingne (@caradelevingne) on Feb 26, 2015 (s) 5:36 PST
In part for this, Instagram has replaced many of the official images on the red carpet. The famous do not behave equally to a photocall with 40 photographers shooting their flashes to your own mobile or that of a friend, in a more natural and relaxed attitude. The shift selfies out instantly in the social network and come directly from the person admired, with customization extra in the form of text message. Fans do not have to rely on any means to get to their idols, have them like coup.
Instagram celebrities share directly inside of the gala in a personal and informal way, and if they do not already their stylists, are responsible as it happened at the Oscars.
@samsmithworld i love you so much! Congratulations on an unforgettable night! It was well deserved and I couldn’t ‘ t be any happier for you!!
A picture published by badgalriri (@badgalriri) Feb 9, 2015 (s) 4:05 PST
There is who makes life in a modern soap opera we see serial, whether it is through Instagram, Twitter, Facebook or the environment that touch. Privacy disappears, so discovering the Awakenings of the celebrities, who strive to share its beauty with ‘washed face”(a gesture nothing spontaneous and compliments expected to secure their site), up to reveal all the secrets of one of the weddings more lavish in recent years, as it was that of Kim Kardashian and Kanye West.
Goodbye to the paparazzi photo
Greetings from Maui! @haimtheband
A photo published by Taylor Swift (@taylorswift) 23 Jan, 2015 (s) 5:20 PST
Instagram can have a dual use, not everything is to sell a style, also can be used by the famous to torpedo any attempt to not agreed or annoying exclusively in lathe to them. The last one was Taylor Swift to upload a picture in a swimsuit on a yacht with the Group Haim. So she explained to the BBC:
We weren’t going to upload the photo to Instagram. I have a camera that I love, only we were taking pictures for fun. We spent the entire trip thinking that it was incredible. Without paparazzi by any party. I am always checking it. Ten years ago looking for a mile away. I know how to detect a lens and sound a slight shot in the distance. There was nothing. I promise.
On the last day of vacation, we saw a boat fishing half a mile. It was rare, we were in the middle of the ocean. My security personnel looks very long targets through binoculars. At that time we return to the beach and realize: “Well, if they have photos of us in bikini, I don’t want to offer them 100,000 dollars per stalk us”. So we got in the bow of the boat and made us better photos in a bikini, then yours would not have much value.
Instagram has become a medium, a medium that can have more exclusive than the lifetime, since in this case are the famous who decide if share it instantly. The news announcing pregnancy and new commitments are the most common.
The most exclusive dress the look of every day
In that quest for normalcy and closeness Instagram not only has become the surrogate platform of the red carpet, but also of the Street looks, that have earned so much presence that in many cases they become more popular than the of parties own more media.
The network can become a catalogue of proposals of all kinds. Events there are few, but the possibility of proposing different outfits for every day, adapting trends and fashion to a ‘real’ version, has made many famous authentic icons of styles, wanted to be copied from top down.
Mr. B and I enjoyed popping by for my monthly meeting @piperlime
A photo published by Olivia Palermo (@oliviapalermo) 25 Oct 2014 (s) 11:23 PDT
Here brands also have more to offer, and one greater return to achieve, since the consumption of everyday fashion is superior to the party line. It is common to see many celebrities sharing their daily sets with messages in which there are mentions to the signature dress.
With the phenomenon of street style on the rise the various capitals most important fashion weeks converted its asphalt on a large red carpet for a few days. An alternative gateway Instagram portrays without fail and that each day has more followers.
#Agenciadeviajes, tell me?
Among the different types of promotion that exist by Instagram there is one that is triumphing: and not the smoothies with such exotic flavours that return you to children, nor the waters of vacant properties or any complement and fashionable outerwear tomorrow with his photograph on all accounts.
How many celebrities with millions of followers already have shared their “dream” travel to Dubai? If there is a country that knows how to search for new alternatives of marketing those are the United Arab Emirates. Kardashian clan to Paris Hilton, Selena Gomez and Shay Mitchell. They have been all.
A photo published by Shay Mitchell (@shaym) 29 Dec 2014 (s) 4:15 PST
Hipermegasuper positive messages about the greatness of a city accustomed to hiding under the carpet of the most exclusive luxury all its inequalities. With the famous, Dubai, as well as other cities seeking to grow in image outwards to become tourist destination, ensures linked to people whose lifestyle is liked and admired by millions of followers. The city continues breaking records of tourists year after year until you reach the 5.82 million during the first half of 2014. Through hashtags as #MyDubai or #Emirates Dubai (and its surroundings) seeks to position itself as a modern and desired location. Media trends you can read plans, Getaways, and comparisons of the capital of the UAE with cities like Ibiza. The famous exert hook, his #agenciadeviajes Instagram. Where are they fly tomorrow?
The models are the new stars of Instagram
Instagram, like any new tool, has its star niche, those that have grown thanks to her. Fitness has the buttocks of Jen Selter (with 5.5 million followers), watches have to Watch Anish (1 million) and Brazil has its medium of fashion, fashion for meninas, with nothing less than 4.1 million followers. But when speaking of fashion we are left with the Instagram phenomenon only among models.
The social network has become in a Basic book for the professionals of the catwalks, catalogues and magazines. Possibly it is the tool that most contributed to the models for years, since they have become the protagonists of the history living fashion from the inside and share it with all who want to follow her.
@JamesEdwardConran and I are absolutely thrilled to announce that after 4 years of marriage we are expanding our family and expecting our first child spring of 2015! -James & Coco
A video posted by Coco Rocha (@cocorocha) 6 Oct 2014 (s) 7:00 PDT
Coco Rocha, one of the most prominent models of today, recognizes the importance of Instagram for them–if used it in an original way to announce your own pregnancy:
When social media started the majority of models they looked like each other. Even you didn’t know our names. We were easy to replace. I think that we have jumped to the next chapter: the models are still replaceable but we now have voice thanks to these tools.
The Canadian model believes that these tools have favored that the models have a critical attitude towards certain topics when before only dedicated themselves to pose for photos. According to Kate Moss “they are different generations”. On Instagram use among new models the British believed that “it’s how they communicate. All kids love, my daughter also”.
Already no need to reach the level of Claudia Schiffer and Helena Christensen in the 90s, today for much less than $10,000 famous saying to ask Linda Evangelista out of bed the top aspiring hang throughout his life and professional commitments on Instagram. It is a way of being in direct contact with their fans and then sell this social relevance to brands, more than just a pretty face. From the more unknown models to the top of the moment.
ask and you shall receive. selfie for all 20 mill of thanks for all the love you
A photo published by Kendall Jenner (@kendalljenner) on Feb 24, 2015 (s) 11:10 PST
In the beauty industry is where the money of the fashion really is and where contracts have more zeros to certain levels. Estée Lauder opted for Kendall Jenner as a new image. She is the sister of Kim Kardashian. His dream since childhood had been to become a model and now has succeeded, supported by friends designers, who see it as all a claim to other audiences. However, only in Instagram Kendall Jenner has 20.5 million followers, one of the famous is more followed by the moment. Would have you achieved this lucrative contract at just 19 years old and a career yet to take off without this great social mass behind him?
In the end, red carpets are to show off and sell a different life for a few moments. Festive, luxury and exclusivity. Instagram can meet these parameters at any time of the day. A social network with the image as main value will eventually find the marketing that I recreated by small polaroids of poor quality, but choice. If the more monkey “planet dog” could get it, why not the famous?
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