In a not too distant future, that Mundaréu data that Google has about you may have another use: create customized results in Maps associating your current geographical position with what you search, share or give Checkin, for example.
The idea is somewhat similar to the customization in Google searches. Currently, the search is based on factors such as browsing habits and history to set the order of the results. That’s why a particular keyword used by a user can lead to a different link following the search for the same term made by someone else.
In this sense, the customized results in Google Maps will display establishments markings and different points of interest for each person when the zoom is applied to the same point on a map.
Similarly, the service can identify the closest points of the subway stations or bus stops if you use public transportation frequently, and automatically display the time of your flight so you find the best route to reach the airport.
If custom maps prove effective, it is obvious that there will be positive impact on revenue that Google gets with Maps, but the company gives another good reason to take the idea further: there is increasingly markings fighting for space on the maps, so it is needs to be a mechanism to decide which display information, but without harming the user’s intentions.
Bernhard Seefeld and Jonah Jones, Google Maps designers who unveiled the plan at arecent event promoted by GigaOM, did not say when the new operating mode will be implemented, but hinted that this will be a striking change: in the last decade, efforts focused on scanning the maps; now that there is already a base, the next step is to improve the user experience of this information.
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