Soon our dear Mark Zuckerberg will have to give his autograph on a different letterhead. It has nothing to do with the return of the executive (albeit brief) Harvard, but to do with the Federal Trade Commission (FTC, the acronym in English) of the United States. It is that Facebook is committing to more correct practices in terms of how to deal with the way privacy of registered users.
Back in 2009, Facebook has made compulsory the display of personal data such as sexual orientation and city of residence. Until that time, you had the option to limit who could see such information. And this is just one of several complaints (recurrent) on the way Facebook handles privacy of others.
Terms of the agreement are not public yet. But some suspicions aired by media companies make a lot of sense. Among them were audits frequent the next 20 years. An effort that in the future, the current social network’s most successful planet never again make the mistakes of the past.
It is worth remembering that with its growth, Facebook set certain privacy practices to conform with the expectations of users. Most recently, the share of control presented in this year ensures that each update published there has settings specific about who can see that content. Previously this type of adjustment was possible for class upgrade (relationship status, posts etc).
From what is known so far about the agreement, there would also be a term that guarantees to Facebook to adopt new ways of sharing without the obligation to ask the user if they want to use the feature. In a scenario hypothetical, Facebook could create new ways to share photos and immediately release the feature for all users – even those who have no interest in the tool.
If the final agreement approved by the FTC counselors follow these criteria, Facebook certainly will continue to target the American associations of user defense / netizen. It is known that the terms so far relate to ways of sharing (or protect) the content published on the network. But do not deal with the property of the user data. As we know, Facebook continues to sell (who knows how) our information to advertisers. That’s where comes the money of the company.
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