There are blockers of advertisements or ad-blockers for a long time, they returned to be current when Apple allowed installation in iOS 9. And more recently because Facebook did not, positioning itself against ad-blockers.

Being a question that is always a big crowd that wins or loses between users, advertisers and developers of ad-blockers, Facebook step was logically going to cause reactions especially in third. What prompted Facebook to make this move and? What consequences is it having? We see it in three phases.

Facebook: “advertisements support our purpose to give people the power to share and make the world more open and connected”

All the teams playing this controversial Party agree on something: the user must leave benefit. Here the winning horse seems the side in favor of blocking ads, given that as wanted to check Facebook with an Ipsos study users resort to ad-blockers because ads annoy, slow browsing and by fears regarding safety (being the three most common reasons).

Facebook made that the ads were “customizable” and more difficult to detect by the adblockers

Obviously, and as Facebook reflected in its press release, those who receive income by advertising the fact to remove ads or be blocked influences in the economy (although differently depending on which medium as we saw). So, Zuckerberg and his men decided to bet to put it easier users and difficult to blockers making the ads were “customizable” and more difficult to detect by the adblockers.

Thus, the decision of Facebook basically meant these aspects in relation to the ads and ad-blockers:

  • Not pay adblocking services: we have already seen how this worked in the case of AdBlock Plus.
  • The ads code cannot be distinguished from the organic: thus the filter of the blocker is not effective.
  • Allow the user to select the interesting theme: so the most useful or the most consistent preferences are.
  • Demand some quality advertisers: in the statement, mention is made that ads are displayed “when they are relevant and are well made”.

AdBlock Plus: “Why continue wasting your time being as dogs and cats after ten years as well?

As AdBlock Plus we saw it wasn’t anything to make public his opinion regarding the decision of the social giant. Shortly after the release of Andrew Bosworth (Facebook), Ben Williams (of AdBlock Plus) took the role of spokesperson for the locking services as Zuckerberg company definition of “dark road” in a brief and concise statement.

Facebook understands that users have compelling reasons to use blocking software, but now they don’t have the power to decide if they want to block them or not?

Something Williams referred in some of the responses to its publication was to hope that the Community open source to find a solution to this “blocking lock”. And your hope (or prediction) became reality yesterday when a new filter was added to EasyList (one of which is on the list of AdBlock Plus), giving users and explaining how to enable it: blockers blocker blocker habemus.

Is dog and cat for a while

From Facebook to TechCrunch communicated its intention to halt attempts to blockers of ads circumvent its blockade in the social network mechanisms. According to noted communication, a source of Facebook claimed that code update to AdBlock Plus block It was already routed and soon would reach all users.

Prediction of adblockers in United States users. (Src.: Business Insider)

The tongue twister that we put before extends with one blocker more and may they be enough to add, since it seems that what we have here is a game of endless tennis as one or the other developers get to evade the measure of his opponent. The debate “ad-blockers, ad-blockers do not” continue as still today especially if giants like Apple or Facebook take measurements in one way or another on the subject.

Facebook against Ad-Blockers: a Conflict That Goes for Long