6 Special Vintage Heuers & TAG Heuer Factory Visit

TAG Heuer recently held a very special event: 30 selected Heueristi were invited to La Chaux de Fonds to present the prototype of Heuer Autavia presented next year. We take the opportunity to take a look behind the wide façade front of the Swiss company and also present 6 rare Heuer references. In addition to Carreras and Autavias from the 1960s, the micrograph also features a mechanical chronograph that precisely measures stop times down to one hundredth of a second.

Visit Of TAG Heuer And 3 Production Sites

Right at the start of the Heuer Collector Summit it was clear that we were not just invited to a 30-minute watch presentation. Highlights were talks by TAG Heuer CEO and Director of LVMH Group Jean-Claude and Jack Heuer. The event, which lasted two full days, also included a visit to the individual production sites. In addition to the main complex in La Chaux de Fonds, we were also shown the Cornol farm, two hours away, in which 200,000 cases are produced each year. Inaddition, components for the sister brand Hublot were produced there in the TAG-Heuer enclosures. Not far from Cornol we met with Chevenez another production site, where 50,000 movements per year leave the factory. The majority of the production steps were done mechanically, but numerous work was still carried out by hand.

Heueristi And Her Watches: 6 Rare Heuer Models

On the Heuer Collector Summit there was a considerable amount of extremely rare Vintage Autavias Ref. 2446 and Ref. 3646 of the first, second and third generation. Due to its proximity to Breitling, such as the development of the legendary Caliber 11, it is not surprising that many early Breitling models were on display at the same time. Today, however, let’s focus on Heuer.

1. Heuer Autavia Gmt

The Heuer Autavia GMT shown here is perhaps the most impressive watch of the entire event, as watchtutorials says. Not only because of the reference, but mainly because of the condition. This is a “tropical dial”, a brownish coloration of the dial, which is produced by a combination of different factors over several decades. Particularly noteworthy is the uniformity of the color change and the still very good substantive state of the dial. Inside the watch is a Caliber 11, one of the first chronograph calibers with automatic lift. What sets this movement apart from its history is the left-hand crown and the fact that the movement is powered by a decentralized micro-motor.

2. This Silverstone “Tropical Dial”

The “tropical” dial of this Heuer Silverstone was originally blue, as in the blue version of the Heuer Silverstone reprint. At the dial edge at 9 o’clock, you can still guess what the dial originally looked like. What makes the watch so fascinating is, above all, the interplay between the brown dial and the blue reed.

3. Heuer Carrera Caliber 15 Blue Dial

Most Heuer Carreras have silver-colored or black dials. Blue is more rare. If the clock also impresses on pictures, it comes into its own when it is live. The clockwork is a Caliber 15.

4th DAY Heuer Micrograph

Even though this TAG Heuer micrograph is comparatively large, the two-colored dial with its brown core is quite a certain stimulus. In particular, the time-keeping which is precise up to the hundredth of a second, is entirely mechanical.

5. Heuer Carrera Black Dial

When it comes to vintage Carreras, this black dial is probably the most popular color variant for collectors, especially because of the white outstanding totalizers.It should  be a reference 2447 here.

6. Heuer Skipper Blue Dial

This Heuer skipper with blue dial and multi-colored totalizers is one of the most beautiful models ever built by Heuer. The watch has been specially designed for the sailing sport and provides a colorful change in the vintage area, which is often characterized by restrained shades.

In addition to the models shown, there was also a beautiful Carrera with 18 karat gold housing to marvel, as well as an 18k Camaro as well as an Autavia 1163 prototypes with orange-colored dial, composed exclusively of original parts.

This Vintage Watch Workshop

In addition to the individual production plants, we also showed a recently opened vintage workshop. Three watchmakers are here “full time” busy repairing, revising and repairing original watchmaking models. This year, we were also impressed by the large number of vintage parts, where a considerable number of dials, pointers and other original components came to light. Of course, TAG Heuer also has its own watchmaking museum, with the number of exhibits exhibited since my last visit.

I would like to thank you for the invitation. Not least because of the exciting news of a new edition of the legendary Autavia model series, the Hashtag #heuercollectorsum provided on the first day for a worldwide buzz on social media. Some watch collectors were disappointed with the social media about not being invited, but as far as that is concerned, new opportunities will surely arise in the near future.